Creating Online and Offline Experiences That Don't Frustrate Customers


Recent Work
Go to Starlight Cafe Mobile App

Starlight Cafe Mobile App

Researched unmet needs of customers looking to make restaurant reservations and designing a mobile app concept.

Go to On The Search Website

On The Search Website

Researched and developed website concept to saving job seekers time.

Go to Customer Journey Mapping

Customer Journey Mapping

Customer Journey Map of first time visitor experience at a small church.

Go to Recruitment User Testing

Recruitment User Testing

Conducted user testing to evaluate recruitment efforts of companies.

Go to Doctor’s Orders Mobile App

Doctor’s Orders Mobile App

Part of award winning team that developed mobile app concept for RVA Startup Weekend.

Go to Mortgage Content Update

Mortgage Content Update

Reduce mortgage product complaint calls by 50% by updating product and training content.

Lisa D. Dance

I'm passionate about helping organizations be easy to do business with online and offline particularly identifying and resolving communication and operational gaps that affected customer satisfaction. My path to Customer and User Experience Design started when I was 9 years old and told my mother that I wasn't going to shop at a particular store anymore because of how they treated their customers. That experience began my lifelong interest in customer interactions and looking for ways to make improve them. After earning a Bachelor of Arts in Political Science and Post-Baccalaureate Certificate in Marketing from Virginia Commonwealth University, I managed a variety of programs in small business, corporate, government, and non-profit environments.

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